FAQ: Will making just one great web video work?
ANSWER: No. Video marketing is an ongoing relationship that you develop with your visitors and your viewers. So the more videos that you produce, addressing specific topics, the better off that you will be.
I think one of the biggest mistakes that a business owner can make, or a website publisher can make when they determine that it's time to add video to their website, is to just think in terms of one video, like it's some sort of a magic bullet. Or that if they just had one really great video that covered everything, that will be perfect. The fact of the matter is, not only is that very difficult to do right off the mark, but it's not really the way that video marketing works.
Video marketing is an ongoing relationship that you are developing with your visitors and your viewers. So the more videos that you produce, specifically addressing specific topics, the better off that you'll be.
Plus, as you work on videos more and more, you get better and better. Eventually, you can really knock it out of the park, so to speak, and really start to reap the benefits of video, which are pretty huge. ~ Kenneth Greenberg :: Website Webmaster
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