Why Is Video Marketing So Effective?

Every day, more and more businesses are reaping the benefits of video marketing. Simply put video marketing is the process of delivering your marketing message to current and future clients via online videos. Even if you have a limited budget, there are ways to take advantage of video marketing. It is a powerful tool in communicating with clients and building your brand.

Video Marketing Benefits
One of the reasons why video marketing is so great is because the search engines love videos, and tend to rank them higher than just text content. Video is also a very personal approach to marketing, giving your customers a chance to interact with you and your company and see what you are all about in a clear and effective way.

Your Video Production Options
There are two ways that you can get your video marketing campaign launched—hiring a Video Webmaster like me or do it yourself. Each method has pros and cons.

Video Marketing Professionals
The best part of hiring a video marketing professional is that you’ll get expertise, top equipment and a professional finished product with no real stress to you except perhaps when it comes to paying the bill. Video marketing pros will cost more than if you did the task yourself, but you might find it worth it for the finished product.

Do It Yourself
Today’s technology allows anyone to become an amateur videographer. With online editing software and graphics software, you can create a simple yet effective video about your company all on your own. Just follow some of the basic online video guidelines about keeping it short, delivering the message you want customers to hear, add some graphics and include a “call to action” that tells the customer what you want them to do after watching the video.

Whichever direction you go with producing your business marketing videos, make sure your video is highlighting the products and services you want and enhancing your brand, not detracting from it.

Add Videos to Your Social Media Marketing Campaign
The best part about video marketing is that it fits seamlessly into any social media marketing campaign. Once you post your video to your business YouTube channel, you can then promote it via email, Facebook, Twitter, Google+ and more. It gives your customers, both current and future, the chance to really see who you are and what your business can do for them.

Contact Me For Your Video Marketing Needs
If you don’t have the time, knowledge or resources to set up video marketing for your business, I will be happy to help you breath life into your business with the power of video marketing.

PS – Here are 127 more reasons why Video Marketing Specialists are so busy…