WordPress is a Content Management System (CMS) which makes the beautiful elements and functions of your website easy to use. As a Webmaster, WordPress provides me with the ultimate flexibility and ease of use when it comes to updates and website management. WordPress based websites are built with a framework then customized on top of […]
Are you struggling with what to put on your homepage? If so, you are not alone. Even experienced digital marketers struggle to nail their homepage content. Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Everyone seems to […]
You could have the best content and marketing plan on the planet, but if you don’t have the right design to package it all together, you’re not going to get very far. After all, we’re visual creatures, which often makes us more inclined to buy a product or use a service if we like what […]
You never get a second chance to make a first impression — that’s why your home page is one of the most important web pages on your website. Your website home page is your virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s right — […]
Your portfolio is a public presentation of who you are as a designer or copywriter. It’s should reflect your style, tastes, skills, and point of view. That amounts to a ton of pressure, especially when you are looking for a new position. You need a plan of action for outlining and creating the perfect portfolio […]
It seems like there are countless studies and articles about online video increasing conversion rates, but what contributes to this measure of success? I can tell you: video placement, for one. As your online video content library grows, it’s important to deliver the right video to the right person and in the right spot. With […]