Website Design & Optimization ~ Experience & Expertise

I have been a Professional Website Webmaster since 1999. I guess that makes me a Website Pioneer. Back then I was designing websites using HTML markup in Macromedia Dreamweaver. This allowed me to create structured websites, but it could do very little in terms of design and style. That was nearly 5 years before Cascading Style Sheets (CSS) became consistent enough to become useful in website design.

Also about that time in 2004, I started using the earliest version of WordPress to develop Blog Sites for some of my clients. Since that time I have continued to use WordPress almost exclusively to build out my client websites. Today WordPress has grown into the most popular Content Management System (CMS) that now powers the majority of websites worldwide.

Two years later in November 2006, I celebrated Google's purchase of YouTube for 1.65 billion dollars. I was already incorporating short videos on some of my client's websites and I knew YouTube would help promote online video. Since then I have continued to encourage my clients to embed videos to benefit from the SEO power YouTube in concert with Google Search.

In 2012 I enrolled in the Google Webmaster Academy to learn how to better optimize websites for Google Search. The lessons included techniques to improve a website's ranking in Google’s index, understanding how to best use Google Webmaster Tools, and provided me with useful information about 'rich content' (images, audio and video).

Throughout my career I have focused on designing and optimizing websites for doctors, lawyers, accountants, consultants, and other professional service providers. I am glad that I made that decision early on because it has allowed me to collaborate with hundreds of the most talented professionals I could ever hope to meet!

Kenneth Greenberg :: Princeton NJ :: (609) 429-0699