How important is local SEO? According to the latest Moz Industry Survey, over 67% of online marketers report spending time on local search. Demand for local SEO expertise has also grown as Google’s competitive landscape continues to evolve, most recently through their Google Business Listings service. Moz has recently introduced a Local Search Expert Quiz. Written by […]
Having content from your website cited in a Featured Snippet in a Google Search is like hitting a grand slam homerun in baseball. It is extraordinarily hard to do, but when you do appear in a Google Featured Snippet, you will be acknowledged as a content authority and rewarded with lots of website traffic. It […]
Many business owners are just too busy to track the results of their website performance analytics. However, they spend time and money on sales and marketing activities every month. Monitoring your website Google Analytics reports can help tremendously with your marketing efforts. Do you know how many people are visiting to your site? What search terms they are using […]
Images are important to SEO — if done correctly, they’ll show up at the top of Google Images and link back to your site, bringing you a ton of traffic. To help achieve higher rankings for your site, here are some SEO best practices recently published by WP Engine – a website hosting service I use […]
The search engine optimization camp says keywords are the most important aspect of a blog post title. How else will you rank high in the results and get clicks by searchers, they say, if the right keywords are missing from the title? On the other hand, you’ve got the purist “write for humans” camp, who collectively […]