This blog post recently appeared on Search Engine Watch. It is excellent. A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019, the number of companies that use video as a […]
How important is local SEO? According to the latest Moz Industry Survey, over 67% of online marketers report spending time on local search. Demand for local SEO expertise has also grown as Google’s competitive landscape continues to evolve, most recently through their Google Business Listings service. Moz has recently introduced a Local Search Expert Quiz. Written by […]
Many business owners are just too busy to track the results of their website performance analytics. However, they spend time and money on sales and marketing activities every month. Monitoring your website Google Analytics reports can help tremendously with your marketing efforts. Do you know how many people are visiting to your site? What search terms they are using […]
The search engine optimization camp says keywords are the most important aspect of a blog post title. How else will you rank high in the results and get clicks by searchers, they say, if the right keywords are missing from the title? On the other hand, you’ve got the purist “write for humans” camp, who collectively […]
Images are important to SEO — if done correctly, they’ll show up at the top of Google Images and link back to your site, bringing you a ton of traffic. To help achieve higher rankings for your site, here are some SEO best practices recently published by WP Engine – a website hosting service I use […]