Archive | Search Optimization

what kind of content do consumers want to see from brands

Why Is Online Video Content So Popular?

This blog post recently appeared on Search Engine Watch. It is excellent. A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019, the number of companies that use video as a […]

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Why Webmasters Emphasize the Importance of Local SEO

How important is local SEO? According to the latest Moz Industry Survey, over 67% of online marketers report spending time on local search. Demand for local SEO expertise has also grown as Google’s competitive landscape continues to evolve, most recently through their Google Business Listings service. Moz has recently introduced a Local Search Expert Quiz. Written by […]

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Too Busy To Track Your Google Analytics? That Will Cost You!

Many business owners are just too busy to track the results of their website performance analytics. However, they spend time and money on sales and marketing activities every month. Monitoring your website Google Analytics reports can help tremendously with your marketing efforts. Do you know how many people are visiting to your site? What search terms they are using […]

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