by Kenneth Greenberg | Content Development Advice for Effective Websites
As well as writing to offer you the best New Year’s wishes, I am writing to suggest that you make 2021 “The Year You Do Less”. I’m not kidding. I’ll help you market smarter, not harder, to more than double the impact of your current marketing... by Kenneth Greenberg | Content Development Advice for Effective Websites
On December 3rd, Google’s Search Liaison wrote on Twitter:”Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update.” So far it appears that rankings based on thin or... by Kenneth Greenberg | Content Development Advice for Effective Websites
SO, WHAT’S YOUR STORY? Everyone has a story. Every business has a beginning. Think about what you tell customers about your business, or how you explain to friends what you do for a living. It’s as simple as a story like this: “Dad and I started... by Kenneth Greenberg | Content Development Advice for Effective Websites
Embeding a YouTube video into a webpage is a great way to add multimedia content on your website. It’s also pretty easy to do. Here are some YouTube video player customization tips shared by Vidiseo: THE BASICSYouTube makes you do a little digging around to find... by Kenneth Greenberg | Content Development Advice for Effective Websites
Before search engines, there was no way to know the exact words that a large group of people would use when thinking about a certain topic. Oh sure, you could ask a small group of people, but anyone who has ever done focus groups will tell you that what people say in... by Kenneth Greenberg | Content Development Advice for Effective Websites
1) Explain why someone should participate. When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. In cases when you’re not offering an incentive for... 
