Author Archive | Kenneth Greenberg

How to Promote a Podcast

The following tips and techniques to promote your podcast appeared in an article about podcasting on the MasterClass website. ~ Kenneth Greenberg :: Podcast Producer When you are ready to start promoting your podcast, consider these tips. Start by making great content. High-quality podcast content is the foundation of any podcast marketing strategy. Producing great […]

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How To Publish a Podcast

A Podcast Producer often calls upon the Podcast Recording Engineer to assist in the podcast episode publication process. They will package and upload your podcast audio files to a variety of distribution points on all major podcast directories including Apple Podcasts, Google Podcasts, Spotify, Stitcher, ‘and wherever you listen to podcasts’. A Podcast Producer may […]

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How To Produce a Podcast

A Podcast Producer may employ a Podcast Recording Engineer to manage the podcast episode recording process. Production If the podcast is recorded locally, the Podcast Guests often travel to the Podcast Host’s recording location to record their podcast episode. A locally recorded podcast episode requires the Podcast Recording Engineer to set up and monitor the […]

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How To Plan a Podcast

A Podcast Producer collaborates with the Podcast Client to create a Podcast Plan that includes the podcast format, editorial calendar, and list of potential guests if appropriate to the format. A Podcast Producer may assist the Podcast Client/Host in contacting potential Podcast Guests to book them to record their podcast episodes. It is advisable to […]

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Why Webmasters Emphasize the Importance of Local SEO

How important is local SEO? According to the latest Moz Industry Survey, over 67% of online marketers report spending time on local search. Demand for local SEO expertise has also grown as Google’s competitive landscape continues to evolve, most recently through their Google Business Listings service. Moz has recently introduced a Local Search Expert Quiz. Written by […]

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Kenneth Greenberg :: Princeton New Jersey :: (609) 429-0699