I recently came across the blog post below written by Roberto Blake, a savvy video marketer I follow. I think Roberto makes some very good points, well worth the few minutes it takes to read the post. ~ Kenneth Greenberg 1. Precisely Define the Goals of Your Video Content Before you ever hit the record […]
This blog post recently appeared on Search Engine Watch. It is excellent. A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing. In 2019, the number of companies that use video as a […]
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on […]
FAQ: Do I really need video on my website? ANSWER: Yes. There are so many advantages to having video on your website that I think it is crazy to have text only websites. It’s hard to do… I’m nervous… I don’t know what to say… I don’t know if I’m going to come across well… […]
FAQ: Should I attempt to produce my own web videos? ANSWER: Unless you are a geeky kind of do it yourself person, I think you are setting yourself up for failure, which is a shame because there are plenty of people who can help with video, especially web videos. It’s my experience that working on videos, […]