Author Archive | Kenneth Greenberg

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Why Webmasters Emphasize the Importance of Local SEO

How important is local SEO? According to the latest Moz Industry Survey, over 67% of online marketers report spending time on local search. Demand for local SEO expertise has also grown as Google’s competitive landscape continues to evolve, most recently through their Google Business Listings service. Moz has recently introduced a Local Search Expert Quiz. Written by […]

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Just What Exactly Does a Webmaster Do?

Webmasters are responsible for the performance of websites. Job Description Webmasters are skilled computer professionals who oversee the optimal functioning and maintenance of websites. According to the U.S. Bureau of Labor Statistics (BLS), Webmasters choose which software to use when building a website, approve the content used in the site, manage the website hosting, and […]

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