FAQ: Do I really need video on my website?
ANSWER: Yes. There are so many advantages to having video on your website that I think it is crazy to have text only websites.
It’s hard to do… I’m nervous… I don’t know what to say… I don’t know if I’m going to come across well… Its expensive… But there are so many advantages to having video on your website, and other places as well, that I think especially small businesses and professional service providers would be crazy not to have video on our websites. We need to get over ourselves and get our act together with video because there are so many benefits.
First of all, its more engaging to your visitors. For some reason we are still just pushing play buttons like crazy. Every statistic that I read… its phenomenal how much more videos get watched than pages get read. And then there is the whole psychological argument that says we are totally hard wired for video. We want to see somebody’s expression, their eyes, their face. We need to like, know and trust someone before we want to do business with them. So video is a very efficient way to get that done.
And then there are just so many opportunities once you get good at video because your website is just the starting place. Social media is exploding with video. So not only can you have your website filled with video, but you can bring your videos to places where your prospects are and then eventually lead them back to your website where you can have longer videos.
The web is an audio video medium. You need to get on board right away. ~ Kenneth Greenberg ~ Video Webmaster