Why should I publish different videos on each of my social media channels?

FAQ: Why should I publish different videos on each of my social media channels?

ANSWER: YouTube is a different environment than is LinkedIn, than is your website. Since each media appeal to a different audience, it is important to create versions of your video message specific to the media where they are published.


Another frequently asked question is, “How many uses are there for my videos?” I mean, I make a video, I can put it on Facebook, I can put it on other social media, I can put it on my web pages. And a lot of people do, but you really should have a strategy for your videos, first of all, in terms of what you’re hoping that they accomplish, and then you should recognize that YouTube is a different environment than is LinkedIn, than is your website. It’s like, you wouldn’t play the same television commercial on all different kinds of networks.

So the idea with video is that it’s important to create versions of your video message specific to the media that they are going to be on. If you do that, and if you upload native files, for instance, to Facebook rather than just linking a YouTube video to Facebook, it makes a big difference, and you will be ranked higher and rewarded more highly. ~ Kenneth Greenberg :: Video Webmaster

If you need help producing a variety of videos…
we should talk.
Contact me for video coaching and video production assistance.

Kenneth Greenberg, 12 Fisher Avenue, Princeton NJ 08540 Tel: 609-921-2545