FAQ: How do we get our videos to rank well on Google?
ANSWER: Videos are ranked by Google in similar ways to websites. Our video titles and descriptions are very important, as well as the watch time of our videos as Google ranking factors.
Videos are ranked by Google in similar ways to websites. They’re just a little bit more complex. The technology is, though, catching up pretty quickly.
First of all, the way we present our videos with titles and descriptions is helpful to Google, but Google is also now getting much better at voice recognition, and they’re pulling in the verbal part of our videos, so they can tell, if we say that a video is about a topic, about a certain medical condition, and then the video is genuinely about that medical condition, Google will rank us for that. It knows that we’re being truthful about the video.
Then there’s talk of other technologies, visual technologies, that Google will pull in.
The other aspect of video that Google pays attention to is, how long someone watches your video, because if they watch it for a long enough time, that’s pretty important. If they’re on your videos longer than they are on your web pages, that’s important to search engines. ~ Kenneth Greenberg :: Video Webmaster
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