Author Archive | Kenneth Greenberg

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The Best Content for our Website Home Page

Another very important frequently asked question that I get has to do with content for our home pages. What should we put on our home page? Now that the web is mobile-first and we’re designing for lots of different screen sizes, especially smartphones, the design that we’re seeing a lot is the scrolling page, the […]

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The Small Business Website Advantage

I’ve been working on websites primarily as a designer and webmaster for close to 20 years now. I guess I’m a website pioneer. One of the reasons why I still am excited about working on websites is because, first of all, the democratization of media. These are our own media platforms. These are our own […]

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How can my website generate business leads?

As a webmaster partner to many of my clients, I am often asked to assist them with helping their website generate leads. “How is my website working for me? How is it helping my business?” Since I work with primarily professional service providers, generating leads primarily comes in the form of some sort of a […]

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How Your Website Speed Impacts Your Business

Increasing your website speed is nearly as important as your improving your website content. The “Speed Factor” affects every other metric we care about: bounce rate, search ranking, conversion, page views, reader satisfaction, even revenue generation. In many SEO circles page load speed is considered the King of what makes a website successful. To help illustrate the importance of […]

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Helpful Homepage Content Checklist

Are you struggling with what to put on your homepage? If so, you are not alone. Even experienced digital marketers struggle to nail their homepage content. Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Everyone seems to […]

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Kenneth Greenberg, 12 Fisher Avenue, Princeton NJ 08540